Who Comes and Why?
Amongst the tens of thousands of attendees at every Brisbane Truck Show are diverse groups whose motivation for making the trek to Brisbane differs substantially.
That is, of course, unless they are from Brisbane already. And that is exactly the point. HVIA has always commissioned an on-site survey to develop an effective snapshot of the demographics, experiences and interests of visitors, informing constant improvement of the event.
It is useful to know where they are from, where they stay, what particular industry they represent, and so on. We’ve also established, in conjunction with the Brisbane Convention Bureau, the enormous contribution the show makes to the economy.
Attracting over 35,000 attendees from around the world, over four days, the last Brisbane Truck Show added the equivalent of at least 269 full time employment positions. Additional expenditure of over $70 million was created in output into the economy.
This year the data capture process has been both improved and simplified. The whole ticketing process is being handled by OzTix with a user-friendly online process designed to save visitors time and money by pre-purchasing tickets.
The bonus is that in thirty seconds each registration provides almost enough general data to make the old survey process redundant.
If you happen to be lucky enough to be coming to the show as a VIP guest, or even as an exhibitor, you’ll still be registering in your own name and contributing information to create a much more detailed picture.
Why do we do it? The more we know about attendees’ motivation and demographics the better we can make the experience for visitors and exhibitors alike.
That includes ensuring transport needs are catered for and the right mix of hotel rooms for instance. Perhaps more obviously, knowing visitors’ interests will help us plan the right mix of exhibits.
In turn that will help visitors make better informed truck, trailer and transport equipment purchasing decisions, whether they’re buying for a fleet or for their ten-year-old’s first taste of the great heavy vehicle industry.